M.A. in Theatre Arts Administration

About the Program


The Master of Arts (M.A.) in Theatre: Arts Administration will provide students with the business, marketing, and administrative skills needed to initiate their own performing arts organizations or to secure stable administrative positions in regional or national arts venues or arts institutions. Specifically, it will allow students to:

  • Understand the structures, purposes, and legal requirements of a variety of non-profit arts organizations including non-profit law, board structure and by-laws, tax and accounting requirements;
  • Understand the philosophical, political, and policy issues surrounding the administration of arts institutions in the United States today;
  • Master the process of creating a vision for an organization including mission, vision, strategic planning, and board development;
  • Understand the essential aspects of financial management for successful arts producing: project management, financial documentation and bookkeeping, budgeting, financial reporting, and annual reports;
  • Achieve mastery in all aspects of development and fundraising including grant research, grant writing and budgeting, grant reporting, personal fundraising, corporate fundraising and state, local and federal government grants;
  • Understand external relations and audience development including audience behavior and research, audience cultivation, branding, community outreach and co-producing;
  • Understand a wide-range of Arts Marketing including contemporary marketing theories and proactive and practical issues including press relations, on-line marketing, print marketing, advertising, branding and messaging, programming, etc.;
  • Understand the use of touring, educational outreach and other forms of fostering earned income;
  • Create a three year planning document for a designated arts organization.
  • This program provides vital, up-to-date strategies taught by well-known working professionals from the field for career development in the professional disciplines of visual arts, music, theatre, dance, and business.
  • Students who graduate from this program would be prepared to pursue careers in theatre management or in related businesses such as gallery directors, music producers, and dance company managers or as arts/cultural entrepreneurs.
  • The Department of Theatre and Dance at Rowan University is accredited by the National Association of Schools of Theatre (NAST).


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Program Code: .COMA-THEATR / Major Code: G007 / Specialization Code: P009


The Master of Arts (M.A.) in Theatre: Arts Administration is a part-time program offered in an accelerated online format. It requires the completion of 30 graduate semester hours (11 courses) which are possible to complete in only 6 consecutive semesters.



Each course is scheduled in 8 week modules with each week of work starting every Tuesday at 8:00a.m. and ending every Monday at 11:59p.m. (Eastern Standard Time). The courses listed here are not official and are subject to change. For an official list of available courses please visit the CGCE section tally.


Course Number Course Title Semester Hours
THD 07.530 Arts Administration Leadership 3
THD 07.532 Arts Planning: An Elegant Process 3
THD 07.5233 Audience Development 3
MAPR 01.524 Fundraising & Development 2
MAPR 01.541 Understanding and Writing Grants and Proposals 1
THD 07.531 Producing & the Arts 3
THD 07.534 Education & Outreach Programs in the Arts 3
THD 07.535 Curatorial Practice in the Arts 3
THD 07.511 Production/Performance/Arts Administration Project (Capstone Project Part I) 3
THD 07.511 Production/Performance/Arts Administration Project (Capstone Project Part II) 3
THD 07.505
THD 07.515
Independent Study in Graduate Theatre & Arts Administration

Internship in the Arts





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Admissions Requirements


The following is a list of items required to begin the application process for the Master of Arts (M.A.) in Theatre: Arts Administration program. There may be additional action or materials required for admission to the program. Upon receipt of the materials below a representative from the CGCE Admissions Processing Office will contact you with confirmation or indicating any missing items.

  • Completed Graduate-level CGCE Application Form. Download the PDF or click here to apply online.
  • Bachelor's degree (or its equivalent) from an accredited institution of higher learning
  • $65 (U.S.) non-refundable application fee
  • Official transcripts from all colleges attended (regardless of number of credits earned)
  • Current professional resume
  • Typewritten statement of professional objectives
  • Two letters of recommendation
    • The official Recommendation Form is required. In addition, letters from the recommender may be submitted.

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Start Dates & Application Deadlines


Below is a list of Master of Arts (M.A.) in Theatre: Arts Administration anticipated start dates. The start dates indicated are based on the university calendar or the CGCE schedule. Your actual first day of class will depend on the course sequence which will be provided by a CGCE Enrollment Advisor once you have matriculated in the program.


Entry Term & Module Start Date(s) Application Deadline(s)
Spring 2015 – Module 3 01/06/2015 11/01/2014
Summer 2015 – Module 5 05/05/2015 04/01/2015
Fall 2015 – Module 1 08/25/2015 08/01/2015


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Tuition & Costs


$731 per semester hour
(this rate applies to academic year 2014/2015 and is subject to change)


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